Perret/Dress for Success/Ad Copy/Proof of Concept

Here’s the thing: the big stuff in life starts really small.

So small, you don’t realize it at the time. The little lump that wasn’t there yesterday. The different tone in a partner’s voice. A blip in some overseas market. These tiny, shifting pebbles that trigger the avalanche.

So it doesn’t take much to derail a life. Most of us manage to stay on the track – steadied by family, or friends, or some other support network.
And some of us don’t, and fall through the cracks. Many are women, now living in poverty. Most have children; all are victims of small things that got too big to handle.

But here’s the other thing: this idea of big stuff starting small? It’s got a bright side. A really small thing can turn a life around.

Dress for Success was founded on this idea. So we provide our clients with suits for job interviews. Sound simple? It is. And that’s the beauty of it. A suit isn’t just the mark of a professional; it doesn’t just make the right first impression. A suit also has the magic effect of boosting confidence, and rekindling self-esteem. It amplifies that extra little something a woman may have forgotten she had, that little something that will land her not just to a job, but a career.

Dress for Success offers other services as well – both to help women find work, and to help them thrive professionally afterwards – but really, we’re about the suits. It’s that simple. And that huge.

Dress for Success. From suits to self-sufficiency.